Marketing
There's no winning formula to marketing your society or event. Having said that, there are lots of ways that we can help you get your message heard! If you're still struggling or would like more advice contact Bryony to arrange a meeting.
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Social Media
SU Social Media Platforms
Stalls
Cardiff Student Media
Union Stairwell Screens
Posters and Leaflets
Social Media
If you use social media effectively, it can become your greatest tool when it comes to marketing your events.
All Societies should have a presence on Social Media – it is a quick and easy way for you to engage with existing and potential members. You can even add links to your Social Media Accounts on your Society's webpage. Head to your admin tools to find out how to edit your page.
Make sure what you're posting is interesting and relevant! If you already have a Facebook group, consider using a Facebook Page as well. Pages get high rankings in search engine results which can increase traffic to the page. Pages also appear at the top of Facebook search results.
Be engaging! Social Media should not be used solely for broadcasting promotional information. Most people find this annoying and it'll do your society no favours. Building a good reputation with audiences earns long-term trust and outweighs the short-term benefits of a few extra clicks to a link.
How to be engaging...
- Asking and answering questions.
- Posting other media (e.g. photos, videos, links).
- Revealing “behind the scenes” activity.
- Rewards for engagement (eg. Discounts or Competitions).
The Students’ Union has over 65 different Social Media Accounts across Facebook, Twitter, Instagram and more. You can ask any of the Officers to ask them to advertise any of your events, or contact Henri or Bryony if you want to advertise on the Guild of Societies page. The best posts may even be picked up by our other accounts!
Stalls
If you want to advertise an event or raise some money for charity, you can book a stall in the Food Court, in Y Plas or on the front steps of the Union! You can book stalls yourself on the Room Booking System – contact Bryony if you have any questions.
Gair Rhydd
Gair Rhydd is Cardiff University's award-winning independent student newspaper. With a dedicated Societies section and editor, you can get your amazing events out to the thousands of readers every week!
Xpress Radio
Just like the newspaper, Xpress is our award winning radio station based in the SU. Whether you're looking for a short advert or an interview on one of the entertainment shows, Xpress can help you spread the word about your events.
CUTV
Cardiff Union TV, as the name suggests, is our very own TV channel! With enough notice and planning, you can get your event broadcast to the thousands of students at Cardiff University. What an opportunity!
Union Stairwell Screens
Did you know you can use the screens in the Students' Union to advertise your event?! With a footfall of thousands every week, this is a great marketing tool which you can use completely free of charge as a society!
All you need to do is send a JPEG image, 768(w) x 1280(h), to Bryony.
Posters and Leaflets
Probably the most basic form of advertising is an attractive and informative poster or leaflet. These shouldn't be used on their own but can certainly help spread the word about your event.
Make sure your posters are eye-catching and include all relevant information. Having said that, don't overload on text! Think about what your audience really needs to know. Direct people to an event on cardiffstudents.com or to your Social Media if they want more information.
There are noticeboards in pretty much every University Building and on the ground floor of the SU. Make sure you ask permission before putting up any posters!
If you're really struggling to get inspiration, our Marketing & Communications team can give you expert advice. Contact Fion for more information.